How many men wear concealer

But celebrity hairstylist and beauty expert David Lopez recommended this palette so highly that I had to give it a try. The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments , rolling luggage , pillows for side sleepers , natural anxiety remedies , and bath towels.

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Account Profile. Sign Out. Dior Forever Skin Correct Concealer. Tom Ford Concealing Pen. Charlotte Tilbury Magic Away Concealer. CoverGirl Clean Invisible Concealer. Tags: foundations and concealers beauty face eyes the strategist testing testing More. Most Viewed Stories.

Both are direct-to-consumer brands, and prices are roughly reflective of cosmetics for women from DTC companies. Male consumers like this more subdued approach, according to the poll: Coverup, concealer and tinted moisturizer ranked high in a list of products men would try, while feminine staples such as blush and mascara ranked lower. No major drugstore brand carries a line of makeup specifically marketed to men, even CoverGirl and Maybelline. Educating men about products and getting guys to experiment will be key to growth of the makeup category, Grella and Kahan both said, and re-familiarizing men with products that they know of but never thought were suited for them.

The specific use-cases run the gamut. Reach for your best man—a small jar of concealer—and go get hitched. So find one that suits your situation. Here are the best options:. The genius here is in the extensive shade range, which is not only formulated to match skin tone, but is also formulated to counteract the darkness or sallowness that most guys suffer from.

Choose wisely, and always ask for help. If not, please go back and train. At the end of his story is a link to Calm , the anti-suicide charity. By wearing Boy De Chanel makeup, products with an undetectable presence, men can feel self-assured and determined, confident about themselves and their appearance. There are also micro influencers in the space, including Josh Blaylock mancrediblebeauty.

Which I can relate to. If women continue to really get on board with this, men over 30 in particular will be more encouraged to experiment with these types of products. If the idea of wearing foundation or base to even out the skin tone is a step too far, opt for a tinted moisturiser or SPF as they are more natural in appearance and have beneficial skincare properties.