Who is gamestop target market

Enhancing our Image as a Destination Location. Our stores serve as destination locations for game players due to our broad selection of products, knowledgeable sales associates, game-oriented environment and unique pricing proposition. We offer all major video game platforms, provide a broad assortment of video game products and offer a larger and more current selection of merchandise than other retailers.

We provide a high level of customer service by hiring game enthusiasts and providing them with ongoing sales training, as well as training in the latest technical and functional elements of our products and services. Our stores are equipped with several video game sampling areas, which provide our customers the opportunity to play games before purchase, as well as equipment to play video game clips. We are the largest retailer of used video games in the world and carry the broadest selection of used video game products for both current and previous generation platforms.

We are one of the only retailers that provide video game software for previous generation platforms, giving us a unique advantage in the video game retail industry.

The opportunity to trade in and purchase used video game products offers our customers a unique value proposition generally unavailable at most mass merchants, toy stores and consumer electronics retailers.

Data junkies, meditate on this for a minute. Ten times. Two things amaze me about those statistics. The first is that the company actually measures this data again, thanks to the PowerUp Rewards program. This is far rarer than one would suspect in the world of retail. This requires a lot of organizational alignment — fear of cannibalization often keeps retailers from getting their various on-line and store-based organizations to work together.

Even more importantly, GameStop has unlocked the secrets to the new Holy Kingdom of retail — Millennials. GameStop defines Millennials as the approximately 80 million people aged 18 to The company believes that understanding Millennials and delivering the experience they want will be a key to its future success.

The company has highlighted two key characteristics of Millennials. First — they are not a homogeneous group. They expect individualized experiences. Second — Millennials demand authenticity. Obviously Activision was first out of the chute with Skylanders , and what Disney is doing is a recognition of the legitimacy of that category. Toys in that age target audience is doing well. Once a niche payment concept, buy now, pay later BNPL deals have surged during the pandemic.

BY Nina Aghadjanian. We are committed to protecting your data. No action is required on your part, but we encourage you to read and become familiar with our updated policy and Terms Of Service. Thanks Gonzalo, this is really interesting. It sounds like the difference may be the in store experience, and thus value creation, is different between game stores and movie stores.

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Want to learn more about technology and organizations? Email Password Remember Me Lost your password? Example of effectiveness and adaptability After the big failure of other companies that sold or rented physical copies of movies, music albums or video-games, few analysts had confidence in a business like GameStop, which appeared to be just another outdated retailer doomed to disappear.

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