Which technologies fit where in marketings future

Twitter LinkedIn Facebook Email. Subscribe to updates. By checking this box, you are subscribing to our insights newsletter and agree to receive survey invitations and marketing communications. Sign Up. Thanks for signing up. Stay tuned for updates from the Forrester blogs. Why Adaptivity Now What does adaptivity look like in action today? Learn the key to staying one step ahead of constant change. Insights Blog July For deeper insights on the evolution of marketing, and the depth and breadth of capabilities needed to progress from being product to journey-aligned, click here.

Read more. By continuing to leverage the opportunities of data and digital technology, marketers will secure their influence and increase their impact on the business as a whole. Marketers need to be on a constant journey to deliver an engaging, integrated experience that is fast-moving and highly relevant. Like the consumers it serves, the marketing function of the future is always-on, dynamic and demanding. Holidays are as much about switching on as switching off, as consumers now consider technology to be an indispensable travel aid, but travel brands fall behind social media and reviews sites among their favoured online resources.

Although many brands have made delivering a clear purpose a priority, demonstrating a purpose is up to individual employees rather than a brand, according to Glenn Caton, Northern Europe chocolate category VP for Mondelez International.

You must be logged in to post a comment. If brands want to have licence to talk about the environment they need to show they understand the problems and are making moves to mitigate their impact.

Audio advertising. And lots of it. Am I interested in these products? However, I do believe that as audio and analytics begin to create synergy in the same way that other entertainment content has, those ads will become a lot more personalized—and a lot more powerful. Indeed, podcasts are just one area where audio content streaming is growing.

From Spotify to Audible, there are plenty of places consumers are going to listen to one single source of noise. And focused listeners are exactly what you need when it comes to advertising. Some companies such as Pandora are taking advantage of those numbers too. Could this be the future? Music is powerful. Auditory senses are viscerally responsive. It makes sense, then, that advertisers are starting to notice.